All posts by Nick Guadagnino

Greenhouse Update

Things are looking good. Our topic is set, the workload has been divided and everyone has been plugging away to bring all of our efforts together as a completed product.

I’m speaking, of course, about our Greenhouse project. As we are editing and preparing for the final presentation, a weight on our shoulders grows heavier with each passing day. It’s not that we are procrastinating; it’s that we are driven by our desire to please the partners. We’ve built up an image in our minds that they will not hold back and, if given the opportunity, they will tear our presentation apart with no remorse.

The partners are more pleasant and inviting than this, but the image we have constructed is certainly an excellent motivational tool.


I must say that it is fascinating to see different elements from different departments come together. Each intern in their respective department has been contributing in the ways that they know best. There is so much that I want to tell about what we have been doing, but that would ruin the final presentation. Don’t worry, for you’ll find out soon enough.

Next week we plan to complete our project as well as polish our presentation. Normally, with an important deadline looming so close in front of me, I would be panicking, but for some reason I feel at ease. Is this some sort of new found confidence? Am I that comfortable in this new setting? Who can say? What I do know is that I’m having fun and learning a lot at the same time.

What more could I ask for?

The Truth About PR

I took a class a long time ago that contained a brief section on public relations and the lifestyle it entails. Now, having completed one internship and being in the middle of a second, I must say that the lifestyle portrayed was, well, wrong.

People have misconceptions about what it means to be a PR professional. An image of glamour, style, and alcohol fueled campaigns has been shown in a series of films and television shows (I’m pointing my finger at you, Sex and the City). Although I am merely the intern and cannot officially label myself as a PR professional, I have experienced the life it entails for the past several months. And it’s different.

First and foremost, there is no distortion of the truth coming from the PR department. What could possibly be gained from this tactic? The whole purpose of public relations is to develop and maintain good will between a company and the public. If we were to incorporate deception tactics, then we would lose the public’s trust – and that is unacceptable.

Another point I must make is that the job is not glamorous. Yes, it is an adventure in every sense of the word, but PR professionals are working too hard to be bothered with elegant parties and closets filled with designer clothes. I’m not saying that we would turn down an invitation to enjoy these luxuries, but these factors are not connected with the job title.

One of the most rewarding things about PR is the ability to make a difference. Your work will help clients grow as an establishment. You will assist in their success. Believe me, there is no misconception when it comes to that.

Burning Down the House: The Importance of Crisis Management

A major element found within public relations is preparation. The devil is in the details, and if proper planning hasn’t been conducted, a heap of trouble could potentially firebomb a situation. This is why crisis management is such an integral part of the industry. Crisis management, by definition, is the process by which a business or other organization deals with a sudden emergency situation. With the proper preparations, any crisis can be averted. Unfortunately, not many companies and organizations understand.

Several days ago, a car accident occurred in Seattle, Washington. One of the cars burst into flames, completely destroying the vehicle. Fortunately, nobody was physically injured. However, the company that designed the car is getting some heat (pun intended). Tesla Motors, a California-based company that designs, manufactures, and sells electric cars, is in the middle of a PR nightmare. The Tesla Model S, the car involved in the crash, is a fully-electric luxury sedan. So far, it has received rave reviews in both style and safety – until now.

Tesla Model S on fire in Seattle, WA. Photo taken from
Tesla Model S on fire in Seattle, WA. Photo taken from

When something as negative as this happens, expedited action must be taken. As to what sort of action that entails can vary. Statements can be released to explain the situation and relieve the concerned public’s worries, a replacement car/refund can be given to the driver, or even just a statement saying that the company is currently investigating the situation can be distributed.

So far, Tesla has only sent out two sentences to journalists describing what started the fire and how it was limited to a small section of the car. Nothing has been said to put the thoughts of other Tesla owners/potential buyers at ease.

Yes, only two days have passed, and they may be investigating what caused the fire, but steps should have been taken by now to make a public statement of some sort or another. This accident is the definition of a public relations problem; Crisis management is the necessary solution.

Fortunately, car manufacturers have seen situations like this plenty of times, and Tesla Motors will more than likely bounce back. However, this accident rings true to the importance of crisis management and how a set plan of action can work wonders in helping to correct a situation. When something inside your house catches on fire, you don’t let it burn and hope that it works itself out. You take the necessary measures to put it out before the house burns down. The same goes for public relations.