“Yes, this is a real product. And yes, it really works.”

The first time I saw this commercial, I didn’t believe it was real. I had never heard of this product before and I honestly thought it was a joke. The 50s-esque outfit and clean cut girl talking about her poo? Yeah, there was no way. Well, I was wrong. This is a real product and this is a real commercial for it, an oh my gosh is it genius! This particular video was posted to YouTube on September 10th, only a little over a month ago, and it already has almost 14.7 MILLION VIEWS! That is incredible, and I believe it it because this commercial is so outrageous.
Many things are seen as taboo in society, talking about a bowel movement being one of them (gross), and so advertisers seem to sort of steer clear of talking about them. This video is almost shocking because the director gets right to the point of the product without really beating around the bush of what the product does. I honestly think that this is admirable, and though the video may be a bit shocking, it is more than affective of getting the attention of the audiences they are trying to reach. I say bravo for having the guts to be completely blunt because this advertisement is definitely effectively getting people to talk and building a buzz around the product.

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