The thing that draws me the most towards advertising – what makes me excited to get involved with it as a career – is because of its ability to engage people and make them feel something. These ads are great examples of effective, creative advertising that makes a connection with the audience.
Where these advertisements shine is the way they’ve fully embraced the brands they are representing. If you look at each of the ads you will be hard-pressed to find more than two words on any one of them. They have found incredibly creative and effective ways to engage their audience with the core essence of their brand in one image.
These are the types of advertisements I want to work on in my career. I want to break through the clutter and meet a client’s customers in a way that engages them and truly brings them value.
When a brand embraces what they are and shares that with their audience in an honest, creative way, they will create a lasting memory – and, if they’re lucky, a relationship with their customer.