The Truth About PR

I took a class a long time ago that contained a brief section on public relations and the lifestyle it entails. Now, having completed one internship and being in the middle of a second, I must say that the lifestyle portrayed was, well, wrong.

People have misconceptions about what it means to be a PR professional. An image of glamour, style, and alcohol fueled campaigns has been shown in a series of films and television shows (I’m pointing my finger at you, Sex and the City). Although I am merely the intern and cannot officially label myself as a PR professional, I have experienced the life it entails for the past several months. And it’s different.

First and foremost, there is no distortion of the truth coming from the PR department. What could possibly be gained from this tactic? The whole purpose of public relations is to develop and maintain good will between a company and the public. If we were to incorporate deception tactics, then we would lose the public’s trust – and that is unacceptable.

Another point I must make is that the job is not glamorous. Yes, it is an adventure in every sense of the word, but PR professionals are working too hard to be bothered with elegant parties and closets filled with designer clothes. I’m not saying that we would turn down an invitation to enjoy these luxuries, but these factors are not connected with the job title.

One of the most rewarding things about PR is the ability to make a difference. Your work will help clients grow as an establishment. You will assist in their success. Believe me, there is no misconception when it comes to that.

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